Connyie Rethmann has been a trailblazer in the textile industry since founding PRIVATSACHEN in 1984. Her unwavering commitment to social responsibility and sustainability—in product, word, and image—has been the cornerstone of her work from the outset. Each collection, hand-dyed in Hamburg using traditional techniques, reflects her philosophy of slowing down fashion. PRIVATSACHEN garments are not just clothing; they are statements of intentional, mindful consumption that leave room for personal expression. Through her designs, Rethmann celebrates the beauty of diversity, creating pieces with feminine, oversized silhouettes that flatter women of all body types. Wear fashion and they’ll remember the fashion; wear PRIVATSACHEN and they’ll remember you.